Technology Traits Consulting
Identifying the different technology traits of your employees and design training hidden challenges when using technology.
At TechnophobiaPro, we offer innovative Technology Avoidance Consulting services to help your business stay ahead of the competition. Our team of experts stays current with the latest technologies and industry trends to provide cutting-edge solutions that meet your business needs. With our help, you can increase productivity, streamline processes, and improve your bottom line.
I earned my Ph.D. in Technology Management in 2015 and my research focuses on Technophobia and its impact on technology acceptance in organizations. I've been researching this topic since 2013 and I have developed scales that measures users' attitude toward technology and the copying strategies they develop in response. In my blog, I share my research findings and thoughts about this topic
In short, Technophobia is the uneasy feeling you experience whenever you have to use a new technology.
Techno-Trait is the coping strategy individuals develop as a response to technology use.
Billions of dollars are invested annually in the development and adoption of new technologies. Despite this substantial investment, the rate of failure in technology implementation remains persistently high. A significant challenge lies in the reluctance or outright rejection of technology by users, often stemming from technophobia. Exploring the extent to which technophobia contributes to implementation challenges can provide valuable insights for companies striving to overcome this obstacle